RIYADH, Saudi Arabia (Aug. 4, 2014)—Schneider Electric, a global specialist in energy management, appointed Ziad Mortaja as country president for its operations in Saudi Arabia and Yemen.

Schneider Electric has three manufacturing plants employing more than 1,200 staff members in the kingdom and a robust network of marketing partners. As part of his role, Mortaja is tasked to plan and implement strategies that further drive Schneider Electric’s growth, profitable revenue streams and market expansion.

“We are delighted to have Mortaja on board,” said Turhan Turhangil, Middle East and Turkey zone president with Schneider Electric. “He brings nearly three decades of experience supported by an in-depth knowledge and expertise of working in Saudi Arabia. The kingdom is a strategic growth market for us, and we needed someone who can convert challenges into profitable business ventures. We are confident Mortaja shares the Schneider Electric vision and look forward to seeing the business register sustained progress under his leadership.”

Mortaja said he will use his appointment to expand Schneider’s reach in Saudi Arabia and Yemen.

“Saudi Arabia is currently witnessing huge diversification with the industry, providing ample opportunity for growth and expansion,” Mortaja said. “I am excited to join Schneider Electric at such a time and lend my expertise to develop and increase the company’s presence in the market.”

Prior to joining Schneider Electric, Mortaja served in a number of senior sales, business development and general management roles with companies including HP and Cisco.

Schneider Electric offers integrated energy management solutions across multiple market segments, including leadership positions in utilities and infrastructure, industries and machines manufacturers, nonresidential and residential building, and data centers and networks. The company has more than 30 years of active presence in Saudi Arabia.