NEW YORK CITY - New chief operating officer Roy Eitan comes to Augury with a strong focus on customer success and digital transformation. Eitan has experience in both hyper-growth companies and global tech giants, Eitan spent 12 years at Indigo – an industrial digital printing solutions developer. There he initially launched products and later served as GM for Asia Pacific & Japan and helped to grow Indigo from $100M to $1.4B.

Eitan spent the last few years at HP’s headquarters in Palo Alto, where he helped to develop HP’s Transformation Organization and led HP’s Business Process Excellence team. He started his business career as a strategic consultant at Deloitte and the Boston Consulting Group (BCG). Roy co-founded a startup in the enterprise software space and serves today as an advisor to founders and a board member of not-for-profit organizations. He holds an MBA from Kellogg School of Management at Northwestern University, an Accounting degree and a B.A Law from Tel Aviv University.